FOR the very first time, the Big Bad Wolf Book Sale will take place in Pampanga province next month, during which kabalens can buy brand-new English books at 50- to 90-percent off.
To be held at the LausGroup Event Centre in San Fernando City from July 12 to 22, the 24/7 sale will bring in bestsellers, as well as books on various genres — from young adult fiction, crime thrillers, and romance and science-fiction titles to business, self-help, architecture, design, cooking, children’s fiction and activity books.
This edition of the Big Bad Wolf Book Sale — the entrance to which is free — will introduce six new Magic Book or augmented reality (AR) titles, including Cinderella, Old Macdonalds and Wheels on the Bus. These books are perfect for readers who wish to see their beloved children’s books come to life and tinker with their imagination and creativity.
“Learning from experience is more memorable for a child because of the fun moment they have while understanding the concepts. Through an attractive book, parents will also be able to instill reading habits from young. This is what our Magic Books bring to their readers,” said Jacqueline Ng, founder of the Big Bad Wolf Book Sale.
“As children work together with their favorite character to finish the story, they will become more immersed and have a more fun experience reading,” she added.
Through its corporate social responsibility arm, Red Readerhood, Big Bad Wolf Books strengthens its partnership with Gawad Kalinga. So far this year, 6,838 books have been donated to GK partner-communities through the Big Bad Wolf Book Sale in Manila in February. Book sale goers can also pay it forward by purchasing a book from the designated Red Readerhood booth at next month’s sale.
“Through our partnership with Big Bad Wolf Books, we are able to inspire and empower members of the GK communities by giving them an opportunity to learn through the platform of the Big Bad Wolf Book Sale,” said Luis Oquiñena, executive director of Gawad Kalinga.
“At the same time, the book sale gives our communities a livelihood opportunity, because they also serve as on-the-ground Book Sale staff,” he added.
“We are looking forward to expanding the reach of the book sale to more provinces in the Philippines, so we can encourage more people to read. [That is] why we are organizing the book sale for the first time in Pampanga,” Ng said.
“By making brand new affordable English books more accessible, especially to underserved communities, we will be able to cultivate a generation of readers that can help drive the country forward,” she added.
On July 11, lucky “wolfies” can get a chance to participate in an exclusive VIP Day, during which they can get first dibs on the books a day before the official start of the sale. To snag tickets to this exclusive sale, visit the Big Bad Wolf Book Sale’s official Facebook page at https://www.facebook.com/bbwbooksphilippines/ and Instagram at @bbwbooksph for contests and special announcements.
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